Pool & Spa Marketing

on the cover

SPA INDUSTRY LOOKS TO REBOUND IN 2010

Although the hot tub and swimming pool industries offer two, very different products aimed at satisfying specific market needs, including price point, quality and consumer demographics, when it comes to market success, they have much more in common than just water.

June 2010

Page 8

State of the Hot Tub Industry
Early signs indicate the market should turnaround in 2010.

Page 12

The Evolution of Hot Tub Design
How the hot water industry has changed and grown in recent years.

Page 18

The Changing Face of Swim Spa Installations
Portable designs breathe new life into on the residential market.

Page 20

Spa Illumination
New technology shines a light on portable spas.

Page 32

Electronic Hot Tub Components
Troubleshooting and repair starts with proper training.

Page 35

PVC Plumbing Repair
Helpful tips for service technicians.

Page 42

SS President Coolidge
An all-tile pool stands the ultimate test of time.

Page 46

Move Over, Big Box Stores
Competing with the 'big boys' is easier than you think.

Page 52

PharmaSpa International
Taking a healthy approach to spa fragrances.

Page 60

Sustainable Approaches to Landscape Design
Landscape accreditation system sets guidelines and benchmarks.

Page 66

An Inspiring Design
Bringing new sophistication to a basic backyard.

Read More On Digital Edition

July 22, 2010

Ontario hotel pool regulations under review

After a recent series of pool-related drownings, the Ontario government is reviewing swimming pool regulations and the need for increased supervision around water.

NSF celebrates 50 years of commercial water safety

NSF International is celebrating 50 years of service through its Recreational Water Certification Program, which offers testing and certification solutions to help the public swim safer.

Canadian hot tub dealers recognized

Three Canadian hot tub retailers were recently profiled in SpaRetailer (July/August), as part of the publication's annual Retail Stars report, in which dealers across North America share their secrets to success.

OpenAire installs retractable enclosure in Edmonton

Members of the Royal Glenora Club in Edmonton, Alta., can now enjoy an outdoor swim in a fresh, inviting environment thanks to the recently completed aquatic facility expansion and installation of a retractable glass enclosure.

ControlOMatic signs distribution deal

ControlOMatic, a manufacturer of electronic saltwater chlorine/bromine generators for hot tubs, has partnered with HornerXpress to distribute its saltwater chlorine/bromine generator products on an international scale.