State of the Industry: Regional activity

Compiled by Jason Cramp

Nothing has a bigger impact on swimming pool installations (i.e. building permit registrations) more so than the weather. Sure, economics play a factor; however, if the weather is non-conducive to pool construction, no one is installing pools. For example, in 2009, only 8,721 swimming pool permits were registered—the lowest number in more than seven years. However, in 2010, despite the effects of the Great Recession, 9,457 pool permits were registered. Even with the economic uncertainties of the time, this reflected an 8.4 per cent increase in registered building permits thanks in part to one of the warmest springs on record.
Eastern Canada continues to be the country’s largest region for swimming pool building permit registrations, representing 70 per cent of the Canadian market. This region increased its market share in 2012 by 1.5 per cent and once again showed some of the largest permit increases per CMA. On the other side of the country, although the number of registered building permits crashed somewhat in 2011, last year, permit registrations in western Canada increased slightly, showing a seven per cent increase.

Read the full article: Market Report

State of the Industry: A scorcher of a season

Compiled by Jason Cramp

One of the reasons for the swimming pool industry’s great start to the season was the weather. In addition to disposable income, the weather plays a large role in a family’s decision in spending their entertainment dollars. For instance, do they spend the money on a one-time family trip to a tropical destination or do they invest in their own backyard retreat that they can enjoy for many years to come. Thanks to the spring weather, which according to Environment Canada was the ninth warmest on record, many households picked the latter.
“The very early spring allowed us to get working really early,” said John Petrocelli, sales manager for Backyard Getaways in Brampton, Ont. “We actually surpassed our 2007 sales, which was our previous best year. Our sales increased last season by almost 12 per cent, while our net profit also increased by nearly 10 per cent. It was definitely a good year.”

Read the full article: Market Report

State of the Industry: The 2012 season was an impressive year for pool construction

Compiled by Jason Cramp

In terms of major urban centres with increased building permit registration between 2011 and 2012, Montreal led the way with an additional 1,127 permits issued.

Not only did the Canadian swimming pool industry expand for the third consecutive season, the total number of swimming pool building permit registrations issued in 2012 was the highest year-end total in the past decade. Despite the uncertainties with respect to the U.S. economy and longevity of the European recession, Canada’s economic and financial market remained relatively stable. Although disposable income is not as readily available to some households as it once was, unlike 2011, the 2012 swimming pool building season started strong with 339 more pool building permits being issued in the first quarter alone.
This only continued throughout the year as permit registrations increased in the second, third, and fourth quarters, representing an overall increase of 16 per cent, from 10,803 permits in 2011 to 12,517 in 2012. Permit registrations in census metropolitan areas (CMAs) increased by 15 per cent, representing a total of 1,225 more registered permits than in 2011.

Read the full article: Market Report

Survey Says…

Pool & Spa Marketing’s third annual salary survey results show the number of industry professionals earning more than $60,000 a year has increased by six per cent—from 46 per cent in 2010 to 52 per cent in 2011.

Alas, those additional dollars did not come without investing more time and hard work. For instance, in 2010, 12 per cent of respondents said they worked more than 60 hours a week; in 2011, that shot up to 26 per cent. (Interestingly, while many industry professionals worked longer hours and managed to bring home more money, the annual revenue of the business dropped. In 2010, 42 per cent reported annual revenues of $1 to $3 million. Last year, this percentage dipped to just 29 per cent.)

Read the full article: Survey Says…

State of the Industry: Pool Industry Continues to Grow Despite Poor Spring

In terms of major urban centres with increased building permit registration between 2010 and 2011, Quebec City led the pack with 581 additional permits issued.

Compiled by Jason Cramp

The 2011 Canadian swimming pool market experienced a second season of consecutive growth, after rebounding from subpar sales in 2009. One influencing factor is the government’s economic action plan, which has helped keep Canada’s economy one of the strongest in the world, since the 2008 global financial crisis.

Even though debt problems in Europe continue to affect other economies, the U.S. economy continued to improve, while Canada’s remained relatively strong, especially in the second half of 2011.

What did this mean for pool sales? In 2011, swimming pool building permit registrations kept pace with 2010, and then some.

Read the full article: State of the Industry