The Latest Outdoor Living Trend: The Benefits of Shopping Locally

By Jennifer Gannon

At times it can be confusing for those shopping for a swim spa; however, by using the focus points discussed in this article, it can make the selection process much easier for customers. Further, having a trustworthy, local retailer on their side to help make their swim spa purchase a reality makes it easy for the consumer to keep in touch with their dealer where they can find help with the operation and maintenance of their new swim spa.

Read the full article: Spas

The Latest Outdoor Living Trend: Ease of Maintenance

Show customers the vital areas where technicians will need access. Photo courtesy BonaVista LeisureScapes

By Jennifer Gannon

One of the consumer’s final considerations is ease of service. To help the customer envision where they will install their new swim spa, show them the vital areas where technicians will need access. Otherwise, when it comes to swim spa maintenance, explain the two primary factors they will need to address—filtration and disinfection.

When it comes to filtration, dirt can only do two things; it is either light enough to float on the surface or heavy enough to sink. Therefore, when explaining a swim spa’s filtration capabilities, as previously mentioned, tell the customer how long it takes to filter the water. Do not stop there. Give them all the details with respect to the skimmer’s ability to remove surface debris and (if equipped) how the in-floor vacuum removes dirt from the floor.

Read the full article: Spas

The Latest Outdoor Living Trend: Insulation

By Jennifer Gannon

The swim spa’s insulation factor can also be crucial to a sale in terms of its energy efficiency. This can play an essential role for homeowners looking to enjoy the luxuries of a swim spa, but has concerns about rising electrical prices. Some customers will be looking for environmentally friendly features and some may not, either way it does not hurt to point them out.

Another feature to highlight is low-amperage filtration pumps. In doing this, explain to customers the less time it takes to filter 100 per cent of the swim spa’s water, the more energy-efficient it will be.

Customers may also be intrigued by adjustable venting features; this allows waste heat from the motor to be used to warm-up the water during the winter, or exhausted during the summer.

Finally, do not forget to tell them about the benefits of an insulated swim spa cover with respect to energy efficiency, heat retention, and most importantly, safety.

Read the full article: Spas

The Latest Outdoor Living Trend: Reputation

By Jennifer Gannon

Today’s customers also do a lot more research on major purchases thanks to the Internet. They will look for swim spa manufacturers with industry longevity and a proven track record in terms of reliability. They will also visit the company’s website and perform a quick search for independent product reviews. Additionally, they will ask friends and/or family members with hot tubs or swim spas about their experience as they are a trustworthy resource.

That said, the manufacturer’s location, along with the retailer/distributor relationship, is also important to the consumer as in their mind it makes getting parts and service easier should challenges occur. Product warranties are significant, too, as consumers will investigate what type of coverage they will get should they purchase a particular product from a specific retailer.

Read the full article: Spas

The Latest Outdoor Living Trend: Comfort, Design, and Massage

Below-grade installations (without the cabinet) remain popular as it allows the consumer to customize the installation, whereby placing the swim spa inground, in a floor, or building a custom-deck surround. Photo courtesy BonaVista LeisureScapes

By Jennifer Gannon

Keep in mind there are many contributing design factors that can make a swim spa more or less comfortable for bathers. For instance, if the swim spa has ergonomically designed seats, let the customer know. This is important because the bather needs to fit comfortably into the seats to get the best possible soaking and massage experience.

Let customers climb in and test out the seats. If a seat is not comfortable when it is dry, the odds are it will remain uncomfortable when it is wet. Again, schedule a ‘wet test’ for customers in a fully operational version of the swim spa they are interested in, just like test-driving a car.

Encourage customers to take a closer look at other design features as well, such as multi-level seating, foot-well space, and safety steps. Leave no rock unturned, this way customers can ensure all body types are able to sit in the swim spa, there is plenty of space to accommodate multiple bathers, and ingress and egress is safe and easy.

Further, if the swim spa design allows, and depending on the customer’s installation preference, tell them the cost with and/or without the cabinet. Today, an increasing number of swim spas are being installed above-ground as the cabinet finishes the exterior; however, below-grade installations (without the cabinet) remain popular. The latter method allows the consumer to customize the installation, whereby placing the swim spa inground, in a floor, or building a custom-deck surround.

Read the full article: Spas

BACK TO TOP