Pool & Spa Marketing - Olympic champion Michael Phelps dips his toe in Canadian waters

Home

Newsletter

June 25, 2009

Olympic champion Michael Phelps dips his toe in Canadian waters

Photo courtesy Swimming Canada/Scott Grant

Olympic gold medallist Michael Phelps participated in the Canada Cup series in Montreal.

Swimming Canada, the national governing body of competitive swimming, welcomed eight-time Beijing gold medallist Michael Phelps to the Canada Cup series, which took place June 18 to 21, 2009 at the Olympic Park Pool in Montreal, Que.

Overcoming the negative press he received earlier in the year over his alleged marijuana use, Phelps, 23, is now spending his time training, competing and preparing for the 2012 Summer Olympic Games in London, England.

"The quality of our competitions has allowed us to attract a larger contingency of top international swimmers who know they will have a great environment for fast, competitive swimming," says Pierre Lafontaine, CEO and national coach for Swimming Canada. "It's important to keep hosting world-level, high-calibre competitions in Canada to be successful on the world stage. Having our swimmers race next to athletes such as Michael Phelps will motivate them to go faster and spark the dream of our future generation of Olympic-level swimmers."

The Canada Cup is the last meet in a series of three competitions held throughout the year in Vancouver, Montreal and Toronto and is designed to provide Canadian athletes with a competitive environment in which they can excel.

< Prev		Next >

Search Newsletter Archives

May 10, 2012

Pools, Spas & Patios to hit newsstands next week

The 2012 annual issue of Pools, Spas & Patios, the only Canadian magazine targeted to the backyard leisure living market, will be available on newsstands May 14.

To reflect the company's new brand strategy, Pentair Water Pool and Spa Inc., a manufacturer/supplier of equipment and accessories for residential and commercial swimming pools in Sanford, N.C., has changed its name to Pentair Aquatic Systems.

Genesis 3 Design Group recently hosted its first annual educational summit where its gold, platinum and Society of Watershape Designers (SWDs) members gathered to hear about changes within the group's structure.

In an effort to market its new concrete wall forming system to pool builders, landscapers and contractors, Spider Tie Canada Inc., recently held its second training event where builders from across Canada took part in constructing an entire swimming pool.

This year's Association of Pool & Spa Professionals' (APSP's) industry summit will focus on more than a year's worth of consumer research commissioned specifically for the pool and hot tub industry.