Visitors to Lucite International's spa website, www.todaysspas.com, can view a video that directs them to spa dealers in their area.

Lucite spa dealers looking to gather more leads from potential customers have a new resource at their fingertips.

An online streaming video, produced by Lucite International and hosted on the company's spa website, offers visitors information and video demonstrations of Lucite spas in use. Consumers simply fill out an online form to view the video, which is attached to an e-mail that links the potential customer to dealers in their area that carry Lucite cast acrylic spas.

"When a consumer expresses interest in a spa made with Lucite, within minutes, that lead is matched to dealers in their area, and sent via e-mail directly to them," says Chris Robinson, business manager for Lucite.

The online option has largely replaced the practice of sending out informational DVDs to interested parties, who would now rather access the information instantly on their computer screens. Robinson says online lead generation now accounts for the vast majority of leads generated by Lucite.

Dealers who wish to receive leads from Lucite should contact the company via e-mail at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .