Photo courtesy Pentair Water Pool and Spa

The Innovation Lab, Pentair Water Pool and Spas' new social media website is designed to open new channels of communication within the swimming pool and spa industry.

Pentair Water Pool and Spa has launched a new social media website—the Innovation Lab—to provide a discussion forum for customers and professionals in the swimming pool and spa industry.

The website offers participants the ability to learn, share, converse and be entertained. Members can participate in a 'Poolside Chat,' comment on blogs or start or join discussion groups.

The company plans to use the website to learn how customers use their pools and spas, understand their likes and dislikes about pool ownership and how pool owners and professionals feel about the company's products. They also hope to get feedback on new designs, packaging and advertising concepts.

"The Innovation Lab is much more than a social network," says Carlos Del Amo, Pentair's vice-president of marketing. "This is a direct channel to some of the best minds in our industry. For pool owners, this is a new way to experience the pool lifestyle. Meanwhile, the trade is going to gain a clearer sense of its customers' opinions and we gain a new opportunity to learn how we can best serve the trade."

In addition to sharing videos, photos and ideas, Innovation Lab members can participate in an interactive community of specific advisory groups, which can be used as fact-finding and troubleshooting tools for product development, sales support materials, training, service needs or any business issue vital to industry success.

To register for the Innovation Lab, visit http://innovationlab.pentairpool.com.