Pool & Spa Marketing - Pool market declines in '08

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February 12, 2009

Pool market declines in '08

Early figures indicate an overall decrease in the inground market last year.

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Preliminary statistics for residential pool building permits issued by Statistics Canada indicate a decrease of over six per cent in 2008 compared to 2007. Although final statistics will not be released until March 5, and do not include all areas where a pool permit is not required, these early figures indicate an overall decrease in the inground market last year.

Reasons for the decrease in pool building permits include consumer concerns over the slumping economy and the job market, which encouraged homeowners to hold on to their discretionary income. The cool wet weather in most parts of the country last spring and summer also hurt the demand for pools.

In terms of major metropolitan areas, Montréal had a slight increase in building permits in 2008, while Toronto saw a substantial decrease and Vancouver was on a par with 2007.

For a complete report on the Canadian swimming pool industry in 2008, watch for the March/April issue of Pool & Spa Marketing.

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May 10, 2012

Pools, Spas & Patios to hit newsstands next week

The 2012 annual issue of Pools, Spas & Patios, the only Canadian magazine targeted to the backyard leisure living market, will be available on newsstands May 14.

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This year's Association of Pool & Spa Professionals' (APSP's) industry summit will focus on more than a year's worth of consumer research commissioned specifically for the pool and hot tub industry.