The Canadian market saw increased sales of high-end concrete and vinyl-lined installations in 2008.

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Final figures from Statistics Canada show there were several bright spots in terms of pool sales in 2008, with the market ahead of 2007 in the first eight months.

British Columbia, for example, did well with a 6.7 per cent increase in inground pool sales, followed by the province of Quebec, which saw an increase of 8.7 per cent over 2007. Most of these pools were high-end concrete and vinyl-lined installations.

Pool building permits in urban areas were up 2.9 per cent from 7,326 in 2007 to 7,538 in 2008, with cities such as Montreal showing a 22 per cent increase in building permits.

The value of equipment and accessories went up about four per cent over 2007 due to price increases and the continued popularity of salt chlorine generators.

One reason for the increased demand for higher-end pools is Canada's economy, which is outperforming the U.S. Credit is still available and the Bank of Canada has brought lending rates down to record lows. For those looking to renew mortgages and add amenities such as pools and spas to their homes through their mortgage, the rates are positive.

The federal and provincial governments are also providing some incentives to renovate or add to a home, which can benefit both swimming pool and hot tub sales.

With the value of the Canadian dollar hovering in the mid-70 cent (US) range, many experts believe exports should improve, which will help improve the business climate in Canada.

For a complete report on the Canadian swimming pool industry in 2008, watch for the March/April issue of Pool & Spa Marketing.