Pool school: Private swimming facilities increase in popularity

November 23, 2018

By Lee Battams

Russell Aquatics has become the go-to facility for teaching young children in the area how to swim.[1]
Russell Aquatics has become the go-to facility for teaching young children in the area how to swim.

After talking to longtime swim instructor Kerri Russell for the first time in June 2017, and hearing the passion she had for the swim school she wanted to build, as well as the children she taught, it was obvious to this author the project was not going to be a typical commercial pool design. Nor should it have been.

Instead, this was going to be a project fuelled not by typical codes, standards, and practices, but by Russell’s desire to provide the best possible swimming environment for the large, loyal base of customers she had developed and dedicated herself to over the past 13 years.

In the beginning

The grand opening of Russell Aquatics Swim School was held on March 31, 2018.[2]
The grand opening of Russell Aquatics Swim School was held on March 31, 2018.

In 2004, Russell was teaching swimming with the Town of Markham, Ont., but thought there was a need for smaller, more intimate and personal lessons. After receiving a local entrepreneurship grant, she decided to start offering lessons out of her parents’ backyard pool, with a goal of teaching 50 children. However, instead of 50, she taught 150.

Throughout university Russell realized that not only continuing, but expanding the swim school was something she wanted to pursue after completing her post-secondary education. The more private lessons she taught, the more word spread, and she was soon hiring additional instructors to keep up with the demand. The numbers grew so large that it turned into a year-round business in which she began renting pool time from local hotels. This offered her flexibility in the amount of children she could teach, as well as the number of programs she was able to offer. Her sister Kristi joined the team the following summer, and today the Russell Aquatics Swim School teaches more than 1000 kids per week.

Building the best pool possible

During the initial stages of the project, Kerri and Kristi were very adamant on several aspects of the design. Kerri was not interested in just meeting, or even slightly exceeding the current building and health code standards; she wanted to ensure the dedicated user group she had acquired over the past 14 years were getting the best pool and water quality possible. In fact, one of the key factors to help uncomfortable swimmers feel more at ease in the water was to ensure the water itself felt pleasant.

Today, the Russell Aquatics Swim School teaches more than 1000 kids per week.[3]
Today, the Russell Aquatics Swim School teaches more than 1000 kids per week.

Due to the high numbers of young and first-time bathers the swim school would see over a short period of time, the main concern expressed by Kerri was experiencing cloudy and dirty water towards the end of these sessions (a condition she had too often experienced in the pools she had previously taught in). This would put excess stress on the recirculation and sanitation system, which together are integral to achieving consistently clean and clear water. Ensuring the right-sized equipment and flowrate, along with the proper size and automation of the sanitization system was thoroughly thought out and discussed over the course of the design process to best deliver the type of quality Russell Aquatics was looking to achieve.

For instance, when it came to designing the swim school pool’s recirculation system—the heart of all pools—Kerri was adamant a vastly increased turnover rate, one that would exceed health and building code standards three times over, was her top priority. This meant increasing the size of several aspects of the recirculation system. First, increasing the pump size was required to achieve the desired flowrate through the system, which in turn would provide a faster turnover rate of the pool volume. Next, larger piping sizes for the entire system were also a necessity to accommodate the increased flowrate. For instance, a much larger horizontal-stacked filtration system was required as an upgrade to what would traditionally be installed at a pool of this size, which would provide a proper filter rate for the upgraded turnover time.

Top-notch water quality

Providing smaller class sizes and a lot more private time between the instructors and each student gives children and their parents a more personalized, comfortable experience than that of a traditional, municipal-run class.[4]
Providing smaller class sizes and a lot more private time between the instructors and each student gives children and their parents a more personalized, comfortable experience than that of a traditional, municipal-run class.

To help improve bather comfort and water quality, an ultraviolet (UV) system was added to supplement the classic chlorine sanitization system. This meant 99 per cent of all waterborne pathogens would be destroyed after passing through the recirculation system, giving the kids and Kerri’s school the safest water quality possible.

Along with an automatic water level and chemical control systems, Kerri’s pool was designed to be fully automated. Together, these devices would ensure the pool water and chemical balance was always at the proper levels, resulting in consistent, properly managed water quality, which was one of Kerri’s main goals.

Without these measures in place, facilities often fall victim to a strong chlorine smell (chloramines) which irritate bather’s senses, as well as unbalanced water and the risk of pool-borne bacteria being transferred to swimmers. These issues tend to be problem at many large recreational facilities on daily basis, as they battle the after-effects of the decisions made due to the limited budget that may be available for the pool portion of the facility.

All of these upgrades, of course, had to be factored in to the Russell Aquatic’s budget. Where many large, municipal-run recreation centres would look to cut back on these types of upgrades to save on overall costs, the issue of comfort and the aspect of quality water was important enough to Russell Aquatics that they simply worked to increase their overall budget, as to not compromise any of their goals for the facility.

Children factor into the design

All of this is not just Kerri’s way of thinking for Russell Swim School. Swim schools around the world—from small family-run businesses like Russell Aquatics, to large franchises such as Gold Fish Swim School—are becoming a popular choice among parents for several reasons, some of which are mentioned above. In a lot of cases, as these are privately owned businesses, extra care and consideration for the children who will be learning how to swim in these pools goes into designing them by the respective owners and franchisees.

Russell Aquatics was founded by Kerri (right) and Kristi Russell (left) in 2004 as a children’s summer backyard swim school in Markham, Ont.[5]
Russell Aquatics was founded by Kerri (right) and Kristi Russell (left) in 2004 as a children’s summer backyard swim school in Markham, Ont.

Further, most swim schools typically serve one purpose—teaching children (as well as adults) how to swim. The design of these pools do not have to take into consideration activities like lane swimming, play areas, and features like large waterslides, diving boards, and climbing walls, competitive swimming events, or other sports/leisure activity areas. All of these play a major role in how they affect the overall design of an aquatic facility, such as water depth, shape, and size. In most cases, these three elements alone take away from the overall dedicated space that can be allotted to swimming lessons, not to mention the number of time slots available that can be used for teaching children how to swim.

Providing smaller class sizes and a lot more private time between the instructors and each student gives children and their parents a more personalized, comfortable experience than that of a traditional, municipal-run class. The instructors employed by these facilities often undergo additional training over and above what is typically required to become an instructor. Many private swim school operators, such as Kerri, also attend events and conferences across the country in which ideas and methods are exchanged and discussed to further improve the overall experience and quality of these facilities and their instructors.

Additional learn-to-swim opportunities

Aside from teaching children how to swim, these schools also present the opportunity for several other learning opportunities. One example is providing private lessons for adults who have not previously had the opportunity to learn how to swim, or have not felt comfortable doing so in a large, public space. In fact, these types of lessons are becoming a large portion of what swim schools are offering, and demand is continuing to increase. Swim schools with additional time slots also offer aquatic fitness and aerobic classes (e.g. Aquafit) to not only make use of the space, but to also increase revenues.

Due to the high numbers of young and first-time bathers the swim school would see over a short period of time, the main concern was maintaining excellent water quality towards the end of these sessions.[6]
Due to the high numbers of young and first-time bathers the swim school would see over a short period of time, the main concern was maintaining excellent water quality towards the end of these sessions.

Today, more people in general are swimming or learning how to swim. While this is a great trend to see happening, the higher demand has also put stress on existing facilities, which has been beneficial for the growth of swim schools across the continent.

Dedication pays off

The grand opening of Russell Swim School was held on March 31, 2018. After attending the event, it was clear to this author the dedication Kerri and Kristi have put into Russell Aquatics, teaching children how to swim, and ensuring they have the best style and quality of pool to do so, has paid off.

More than 800 people, including families and city council members, were in attendance to support Russell Aquatics. This facility has become a go-to for teaching young children in the area how to swim. The swim school will continue to grow by offering this great life skill to people of all ages, and will stand out above other pools in the area, as this facility is no ordinary leisure pool.

[7]Lee Battams is the president at Aqua Plans Aquatic Consultants Inc. He has more than 10 years’ experience in the aquatics industry. Battams also acts as lead designer and co-ordinator for all projects and ensures the client’s needs, along with health and building code requirements, are met. He can be reached via e-mail at lee@aquaplans.com[8].

Endnotes:
  1. [Image]: https://www.poolspamarketing.com/wp-content/uploads/2018/11/opener_crop.jpg
  2. [Image]: https://www.poolspamarketing.com/wp-content/uploads/2018/11/MAF_7790.jpg
  3. [Image]: https://www.poolspamarketing.com/wp-content/uploads/2018/11/school_crop.jpg
  4. [Image]: https://www.poolspamarketing.com/wp-content/uploads/2018/11/markham-swim-program-1.jpg
  5. [Image]: https://www.poolspamarketing.com/wp-content/uploads/2018/11/15123293_1133651320081416_7291484302420283933_o.jpg
  6. [Image]: https://www.poolspamarketing.com/wp-content/uploads/2018/11/14-707or288.jpg
  7. [Image]: https://www.poolspamarketing.com/wp-content/uploads/2018/11/Battams_Headshot.jpg
  8. lee@aquaplans.com: mailto:lee@aquaplans.com

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