Waterlines | Pool & Spa Marketing Newsletter

Toronto opens winter pool registration, Ottawa switches to new swim registration system

Get ready for The Pool & Spa Show

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The Pool & Spa Show is just weeks away. You read that right! The next few weeks will fly by, and Showtime will be here before you know it. Get ready now to spend January 24 to 26 at The Pool & Spa Show in Atlantic City, N.J.

B.C. water attractions company earns global awards for its offerings

B.C.-based manufacturer and designer of water attractions, WhiteWater, was recently honoured with IAAPA Brass Rings awards in Orlando, Fla., for its innovative, customer and operator-focused offerings recognized as “achievements of excellence throughout the global attractions industry.”

Join Pool & Hot Tub Alliance by Dec. 30, Save 25 per cent!

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There’s never been a better time to become a member of the Pool & Hot Tub Alliance (PHTA). Serving builders, retail, service, and manufacturers in the pool and hot tub industry, we’ve got you covered!

London, England’s Sky Pool built to appear suspended in mid-air

London’s Sky Pool in Embassy Gardens, a mixed-use residential and commercial development, features what is touted the world’s only suspended swimming pool—the 25-m (82-ft) long pool stretches 35 m (115 ft) high between the rooftops of two apartment buildings.

Dozens of customers come forward to file class action against U.S. pool company

Toronto city has opened registration for more than 11,000 courses and 2350 drop-in winter recreation programs, as well as March break programs this week. Ottawa also opened registration this week on its new improved swim registration system for wintertime swimming and other aquatic activities.

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Designing pool projects outside the proverbial box

Innovation plays an integral role, but a pool designer and builder who can deliver forward thinking is also required. Innovation in North America’s pool industry has certainly become more refined and impressive over the past decade. The industry has seen projects become more desirable, structurally sound, and diversely designed, ...