By Ted Lawrence

As the pool and spa/hot tub industry goes through what everyone hopes will be a short winter, it is important for business owners—especially those operating pool/spa retail stores—to start the New Year off right by putting together a marketing and advertising plan for the coming year. To do this properly, it is important to start with an advertising budget; once a reasonable monetary amount has been determined, plan all of the events … Continue reading Strategies for marketing and advertising illuminated pool/spa products