EXPERT ADVICE

Standout from competitors by mastering drop-in hot tub installations

Hot tubs continue to be an important element for consumers when it comes to creating their backyard oasis. However, builders have not always been quick to capitalize on the benefits of marketing hot tubs when selling pools. Most tend to leave the selling of stand-alone hot tubs to outdoor living retailers, which also offer backyard furniture and other similar accessories. That said, by embracing hot tubs, whereby making them...
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TECHNIQUES

How to get the appointment

When a homeowner makes their first call to a pool/spa builder or service company, they are looking for the expert help only a trained professional can provide. Unfortunately, many of these potential customers, who are often eager to spend...
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TECHNIQUES

New ways to differentiate specialty retail stores

Specialty pool retailers are facing stiffer competition from mass retailers, such as Wal-Mart, Home Depot and Canadian Tire. It is not surprising, as pool owners are desirable customers for any retailer. They typically have more...
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EXPERT ADVICE

Retrofitting HVAC Systems

Sooner or later an indoor pool facility will require a heating, ventilation, and air conditioning (HVAC) system retrofit. For many hotels, community, and school pools built in the 1980s and early 1990s this is happening now because their HVAC systems are close to the end of their typical lifecycle,...
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