CASE STUDIES

Building a large community pool where land stability is an issue

How can a large community pool complex be constructed on land that is slightly unstable? In the case of the Horace Mann Pool in Rapid City, S.D., designers used 63 underground concrete piers (along with specially designed cardboard boxes under the floor slab) to accomplish this feat. This project was an engineering and construction marvel, to say the least. As recently as 30 years ago, this type of pool...
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Strategies for marketing and advertising illuminated pool/spa products

By Ted Lawrence

As the pool and spa/hot tub industry goes through what everyone hopes will be a short winter, it is important for business owners—especially those operating pool/spa retail stores—to start the New Year off right by putting together a marketing and advertising plan for the coming year. To do this properly, it is important to start with an advertising budget; once a reasonable monetary amount has been determined, plan all of the events … Continue reading Strategies for marketing and advertising illuminated pool/spa products


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How to strengthen sales by adapting to consumer habits

A retailer has less than 10 seconds to make a first impression on a consumer. Within this time the consumer will start to form their opinion, not just about the store, but everything about the business. This is amplified more so if it is the consumer’s first time in...
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