EXPERT ADVICE

The passion for saunas continue to grow in North America

Depending on the homeowner and what type of lifestyle they live, it might not be immediately apparent, but sauna use and ownership continues to increase in popularity. In fact, many retailers may be surprised to find out just how many people have a secret passion for sitting and sweating on a wooden bench in a hot room.
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IN THE NEWS
EXPERT ADVICE

How to remain competitive in the age of online shopping

Online retailers know they only have a few seconds to convert a page view into a sale; however, the same can be said for brick-and-mortar stores, too. Instead of page views, it comes down to the appearance of the store and how the consumer perceives and connects with it. In this case, it becomes more about their overall experience and how they relate with the store’s brand.
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CASE STUDIES

Project Spotlight: Riptide Pools (2011)

Part of a new home construction project in the small quiet town of Kleinburg, Ont., located approximately 10 km (6.2 miles) north of Woodbridge, Riptide Pools of Kettleby, Ont., installed a 6.1- x 12.2-m (20- x 40-ft), kidney-shaped, vinyl-lined swimming pool, which would be...
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PROFILES

Redeveloping poolscapes

Changes in the economy and the resulting shifts in the residential real estate market can create new opportunities for the landscape and swimming pool industries. Instead of building a new dream home, homeowners may decide to stay and fix-up their existing residence, or buy an...
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