EXPERT ADVICE

How to strengthen sales by adapting to consumer habits

A retailer has less than 10 seconds to make a first impression on a consumer. Within this time the consumer will start to form their opinion, not just about the store, but everything about the business. This is amplified more so if it is the consumer’s first time in the store.
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CASE STUDIES

Building gazebos

Incorporating an outdoor structure into the development plan of a property can be an interesting challenge. Installers can expect to face many questions, not only from the client, but also from designers, architects, engineers, landscape contractors, manufacturers and provincial/municipal building departments. Each of these advisors will...
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EXPERT ADVICE

Understanding the concepts of moving water

Demand for residential swimming pools with moving water (e.g. lazy rivers and current-powered exercise/therapy pools) is coming on strong. Topping the list of market trends driving this demand is the growing number of people in the ‘Baby Boomer’ demographic who are becoming more concerned with overall fitness. That said,...
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