REVIEWS

It’s all about the customer

For those in the pool, spa and aquatic facilities industries, predicting and understanding future trends is the easy part—the tough part is applying and adapting behaviours to capitalize on those...
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EXPERT ADVICE

Investing time in social media

At a recent home improvement economic summit, a home improvement dealer asked me an interesting question: “When should I hire a full-time person to handle my social media?” A year ago, no one would have even thought of social media as needing a dedicated worker, but...
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CASE STUDIES

Commercial versus residential spas

Commercial spas have increased in popularity over the years, primarily due to three significant changes. First, because they fit into certain applications where concrete or tiled spas do not meet the customer’s criteria or location requirements; second, residential spas are not deemed acceptable, primarily due to the different design...
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EXPERT ADVICE

Understanding the physics of flocculation

If the physics of particle removal by filters seem unexpectedly complicated, the factors involved in flocculation of suspended particles and their aggregation into stable clumps, firm enough to withstand filtration pressures, are even more complex.

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