TECHNIQUES

Providing online service and expertise is good for business

Pool or spa businesses trying to reach out to customers without over spending can use blogging as a marketing and communications tool. In today’s technology-fuelled world, every business should have a web presence. Whether it is a website, blog, or Facebook page, new and existing customers should be able to learn about any business online.
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EXPERT ADVICE

Swim spa sales increase as retailers focus on water therapy and fitness

For some builders who have traditionally found the installation of swimming pools to be challenging in some backyards—whether due to space or the homeowner’s budget—swim spas have opened the door to just about anyone looking for a large conventional pool. Swim spas, in a sense, are mini-versions of swimming...
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