Waterlines | Pool & Spa Marketing Newsletter

Windsor pool owners could be charged $200+ for failure to follow bylaw

Pool maker embraces metaverse to boost customer engagement, sales

A U.S. manufacturer of fibreglass pools has launched a unique new marketing tool for its dealers—the Metaverse Aspen Pool—which focuses on increasing customer engagement and generating sales through immersion in a digital world.

Dubai ocean restoration project aims to set precedent for sustainable coastal living

Sustainable development company URB has unveiled its plans for Dubai Reefs, a floating living lab for marine restoration and ecotourism, which will spread over 199 km² (77 mi²) and feature more than 1 billion corals and over 100 million mangrove trees.

PHTA launches its new jobseeker website, WorkInAquatics.com

The Pool & Hot Tub Alliance (PHTA), the trade association for the swimming pool, hot tub, and spa industry, has launched a brand-new jobseeker website and a job board exclusively for PHTA member companies.

IPSSA expands awards program for pool service professionals

The Independent Pool and Spa Service Association (IPSSA) now offers three new awards designed specifically for members who are service professionals.

Discover industry data, insights, and more in Pool and Spa Marketing’s annual report

The Annual Pool & Spa Marketing State of the Industry Report looks at the pain points and lessons learned by the leaders and pioneers to help businesses make up for a challenging 2023 season!

Feature

The essential ‘three Ps’ of pool care

There are many chemicals involved in creating a clean and safe pool, and they can be broken down into four main categories: sanitizers, oxidizers, algaecides, and ancillary chemicals. Each plays a different role in the “Three Ps” of pool care.