Waterlines | Pool & Spa Marketing Newsletter

Canadian hot tub giants Hydropool and Sunrise merge

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Quebec man suffered coma after chlorine shock incident

A man in Gatineau, Quebec, suffered significant lung injuries while performing shock treatment on his pool, which resulted in an explosion, and the pool owner being hospitalized.

Ontario lowers minimum age requirement for lifeguards

To help communities address staffing shortages and ensure pools and recreational camp waterfronts remain safe, the Ontario government has lowered the minimum age requirement from 16 to 15 for lifeguards, assistant lifeguards, and aquatic instructors.

Industry advocates show support for New Jersey water safety education bill

Industry advocates for water safety initiatives gathered on Memorial Day weekend in Spring Lake, New Jersey, to support assemblyman Sean Kean’s legislation (A618), which proposes K-12 school districts to provide instruction on water safety as a requirement.

Discover industry data, insights, and more in Pool and Spa Marketing’s annual report

The Annual Pool & Spa Marketing State of the Industry Report looks at the pain points and lessons learned by the leaders and pioneers to help businesses make up for a challenging 2023 season!

Feature

Curating and maintaining an online brand image

Whether people recognize it or not, everyone has their own personal brand, and it is important to maintain it in today’s noisy, digital world, where information spreads quickly and often without a thought about the consequences. This article will discuss tips for success when it comes to both personal and business branding, and how businesses can navigate difficult customer interactions.