Waterlines | Pool & Spa Marketing Newsletter

Design, Tech, and Wellness Drive 2025 Pool Demand

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More pros are using CRM data to upsell, retain customers, and simplify day-to-day operations. Ready to do the same? Here's what to know.

Why pool and spa retailers need CRM to drive growth

In today’s competitive pool and spa market, the right CRM system does more than store data—it drives sales, streamlines operations, and keeps customers coming back. Discover how smarter customer management can transform your business.

Global hot tub retailer to boost Canadian presence with new hire

A UK-based hot tub and swim spa retailer is expanding into Canada with the appointment of a regional sales manager. Learn more about this strategic move.