Waterlines | Pool & Spa Marketing Newsletter

How is AI transforming the industry?

Artificial intelligence (AI) is revolutionizing various industries, and the pool and spa sector is no exception. Explore AI’s innovation, trends, and future potential.

Landscape architect alliance to shape spaces across continents

Toronto’s LANDinc and Singapore’s STX LA have joined forces to deliver bold, site-sensitive design across continents. Explore how this creative alliance is shaping spaces.

Multipool paradise poised to make a splash

Sun and sand await: Check out the all-new Go Pool at Flamingo Las Vegas, a $20-million tropical escape made for adults!

Ground breaks on first-of-its-kind lagoon

A next-gen surf destination is officially underway. See what’s coming to the lineup.

Simplify pool safety protocols with new CMAHC template

The Council for the Model Aquatic Health Code (CMAHC) has released a new resource to support aquatic safety: the Aquatic Safety Plan Template. Learn more.

New CEO takes the helm at leading spa manufacture

Meet May Manufacturing’s new CEO, Josh Cowley, who brings extensive leadership experience in top spa brands. With a fresh vision and passion for the industry, see how he is prepared to drive growth.