Marketing/Sales

Attracting the industry’s next generation of talent

February 23, 2023

Millennials and Gen Z are an elusive mystery to many who are over 40. They are known for having big ideas, changing the status quo, and looking for new, positive life experiences. They also bring with them a new way of looking at company culture and maintaining a work-life balance.

How web tools can be used to enhance a company’s image

December 1, 2013

It is no secret, both potential and current clients are increasingly using the Internet to assist them in making both large and small purchasing decisions every year. According to a comScore report, in March 2011, the average Canadian topped the global charts for the most time spent online, averaging 45.3 hours per month.

Strategies for marketing and advertising illuminated pool/spa products

December 1, 2013

By Ted Lawrence As the pool and spa/hot tub industry goes through what everyone hopes will be a short winter, it is important for business owners—especially those operating pool/spa retail stores—to start the New Year off right by putting...

PHTCC Toronto chapter announces big plans for 2014

November 14, 2013

The Pool & Hot Tub Council of Canada’s (PHTCC’s) Toronto Chapter recently ratified its 2014 board of directors and announced some new marketing initiatives at its recent annual general meeting (AGM).

Consumers are attracted to businesses and products with sustainability at the forefront

October 1, 2013

There is a feeling of hope for the aquatics industry as there have been many signs for a rebound. Yet, the economic crisis created fear, anxiety, frustration, uncertainty and doubt in the minds of both industry professionals and consumers alike. Recovering requires looking at new ways to sell pool products and services. How businesses choose to revolutionize their operations to meet the demands of the consumer will ultimately determine their future. Practicing sustainability can help revitalize a business, but first it must be understood, and embraced.

International show launches new, user-friendly website

July 25, 2013

The International Pool | Spa | Patio Expo (IPSPE) promises visitors to its new website a dynamic user experience thanks to an updated interface and several innovative features.

Creating customer loyalty programs that work

June 1, 2013

Retailers are always looking for ways to retain and gain customer loyalty whereby stopping their clientele from looking elsewhere for their swimming pool and spa/hot tub needs. One way of doing this is to establish a customer loyalty program that helps retailers develop long-lasting relationships with their customers, which is a key part of any business plan.

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