Consumers are attracted to businesses and products with sustainability at the forefront
                      October 1, 2013
                     
                      There is a feeling of hope for the aquatics industry as there have been many signs for a rebound. Yet, the economic crisis created fear, anxiety, frustration, uncertainty and doubt in the minds of both industry professionals and consumers alike. Recovering requires looking at new ways to sell pool products and services. How businesses choose to revolutionize their operations to meet the demands of the consumer will ultimately determine their future. Practicing sustainability can help revitalize a business, but first it must be understood, and embraced.