New sponsorship dives into Olympic artistic swimming

January 21, 2026

By Pool and Spa Marketing

Latham Group, Inc. has been signed on as an official sponsor of U.S.A. Artistic Swimming. *Image courtesy Latham Group, Inc.*

Latham Group, Inc. has been signed on as an official sponsor of U.S.A. Artistic Swimming, the national governing body for the Olympic sport of artistic swimming in the United States. Brought together by a shared commitment to excellence, premium performance, and a love of swimming, the partnership aims to inspire families to explore the enjoyment and confidence that grows from time spent in the water.

The brand’s sponsorship of U.S.A. Artistic Swimming presents an opportunity for Latham to use its national footprint to generate awareness and excitement for the sport, while promoting the superior features and options of Latham pools demonstrated through the pageantry and artistry of the Olympic team.

Inc Latham Group Olympics U.S.A. Artistic Swimming

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New sponsorship dives into Olympic artistic swimming

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