Outdoor recreation fuels brand shift

June 24, 2025

By Pool & Spa Marketing

Aqua Leisure Recreation, a South Boston-based manufacturer and marketer of pool floats, marine towable rafts, snowshoes, and swimming pool parts, is evolving to meet growing consumer interest in outdoor recreation and rebranding as Helio Outdoors.

The rebrand provides clarity of purpose as a house of brands serving a growing outdoor recreation category estimated at $109 billion in the U.S. in 2024.

With a product portfolio spanning pool floats, water toys, swim gear, marine towables, snow shoes, and pool parts, Helio Outdoors products are sold at mass merchandise retailers.

Aqua-Leisure Recreation Boston Helio Outdoors

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Outdoor recreation fuels brand shift

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