Global pool solutions provider enhances its digital strategy

By Pool and Spa Marketing
Fluidra, a global equipment and connected solutions for the pool and wellness sector, has acquired Pooltrack, a Software-as-a-Service (SaaS) platform. Image courtesy Fluidra

Fluidra has acquired 100 per cent of Pooltrackr, a Software-as-a-Service (SaaS) platform that streamlines every aspect of operations for pool and spa retail and service professionals.

Pooltrackr’s platform is a one-stop solution that integrates critical operations such as enterprise resource planning (ERP), Point of Sale, accounting, payments, and water testing hardware. Its scalable architecture will allow Fluidra to extend value across the pool management chain while improving productivity, decision-making, and customer service to pool owners.

This acquisition directly supports the firm’s strategy of differentiation through digital, technology, and experience, and further positions them to lead the transformation of the pool sector.