Pool retailer introduces new tiered loyalty program
May 18, 2025
By Pool and Spa Marketing

Leslie’s, Inc., a leading retailer of swimming pool supplies and related products, recently launched its refreshed Pool Perks Rewards Program with the introduction of loyalty tiers.
As part of the program, all members earn one point per dollar spent, qualify for free shipping, and are eligible for local member events and unique bonuses throughout the year. Benefits build as the customer graduates to higher tiers.
- Perks membersreceive a $1 reward for every 50 points earned.
- Perks elite membersreceive a $5 bonus reward as well as a coupon for 25 per cent off any floatupon becoming an elite member, and earn a $1 reward for every 33 points earned.
- Perks MVP membersreceive a $10 bonus as well as a coupon for 50 per cent off any float upon becoming an MVP member. They also earn a $1 reward for every 20 points earned.