Features

How to create a seamless sales experience with omnichannel marketing

November 9, 2015

Roughly 25 years ago, sales ‘funnels’ were all the rage in the specialty pool and spa/hot tub industry. There were sales funnels about the path to purchase that spoke about different customer touchpoints, and there were marketing funnels that showed...

A guide to non-slip coatings

November 5, 2015

Rubber has been used as an anti-slip surface in and around wet areas for much of the past century. It is proven to be a great performer in providing excellent grip and preventing falls, which can turn nasty very quickly on hard, wet surfaces such as pool decks. The problem, however...

Designing barrier-free pools: A guide for accessible aquatics

Knowledge of hot water benefits can lead to more sales

November 5, 2015

Promoting hydrotherapy is good for everyone. The therapeutic benefits hot tub and swim spa owners enjoy are vast—from physical to emotional stress relief to alleviating aching muscles and pain caused by arthritis. The list of health benefits are...

A behind the scenes look at a pool and landscape project in Ontario’s Muskoka region

November 5, 2015

During the winter of 2013, Poolscape Inc., was referred by International Landscaping Inc., to a soon-to-be-built large residential estate project in Ontario’s Muskoka region. The project was a new build, a luxurious cottage with impressive...

Improving pool maintenance department efficiencies with smart service routes

November 4, 2015

Service is the backbone of the aquatics industry. Once a pool and/or spa/hot tub is installed, it needs to be serviced so homeowners continue to enjoy their backyard investment. In most cases, the...

Selling safety covers: Getting past the stigma of clients saying no

November 4, 2015

A recent manufacturer survey of pool owners discovered the main reason they did not purchase an automatic safety cover with their pool was simply because they did not know it was an option.

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Features

How to create a seamless sales experience with omnichannel marketing

A guide to non-slip coatings

Designing barrier-free pools: A guide for accessible aquatics

Knowledge of hot water benefits can lead to more sales

A behind the scenes look at a pool and landscape project in Ontario’s Muskoka region

Improving pool maintenance department efficiencies with smart service routes

Selling safety covers: Getting past the stigma of clients saying no

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Products

IntelliFlo3® Variable Speed and Flow Pool Pump

Water Tech™ Volt® Spa Vac

RB Pool & Spa Software

Pleatco Advanced Filter Cartridges

Read the Latest Issue