Training/Education

Developing a successful business plan

October 1, 2014

A clear business plan that includes goals and the means to achieve them is the key to running an efficient, profitable company. Business owners who keep their eye on the ball are more likely to complete a profit plan that assures a solid future. The fall and winter, when business starts to slow down, is the right time to...

Zodiac launches technical training academy

September 11, 2014

A new technical training program designed to provide pool professionals with a competitive edge on product installation, service, repair, and troubleshooting has been launched by Zodiac Pool Systems.

SeaKlear to host fall expo educational series

September 11, 2014

SeaKlear’s Terry Arko, a regular contributor to Pool & Spa Marketing, will be presenting a series of six different educational seminar opportunities this fall, making stops at all major industry conferences.

Expo registration deal reached between PHTCC and APSP

August 28, 2014

Once again, members of the Pool & Hot Tub Council of Canada (PHTCC) and the Association of Pool & Spa Professionals (APSP) will be eligible to receive the member discount when registering for either national conference after a reciprocal agreement was reached between the two associations.

A leadership tactic that can inspire employees to give their best

August 1, 2014

Empowering employees in today’s business world requires a new dynamic in leadership. One way high-performing companies are accomplishing this is by adopting a business strategy that has been used for centuries in sports—coaching.

WAHC looks to boost attendance by offering attendee’s special events

June 11, 2014

A number of special events surrounding this year’s World Aquatic Health™ Conference (WAHC™) have been added by show organizers to boost the offerings for attendees.

Mind the gap when it comes to connecting with customers

June 1, 2014

Demographics, or the study of human populations, are an important tool that helps businesses understand the impact different generations have on the economy—how sales and spending have been affected in the past and what is in store for the future of retail in this industry. Shifts in demographics and the characteristics of those populations have a profound effect on how a business should market itself to the consumer. That being said, there is a new group in town the pool and hot tub industry must now market its products to as a shift is taking place, moving from the focus on baby boomers to generation Xers and millennials.

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