Tag: digital

Tech is the new service: Digital tools are reshaping how retailers compete

December 16, 2025

In today’s digital-first environment customers increasingly expect a seamless experience—whether browsing a website for chemicals, visiting a store for water testing, scheduling service, or checking inventory for immediate pickup. This is where today’s modern retail technology can help ensure these businesses continue to maintain their competitive advantage.

By Rachael Pritz

Pool maker embraces metaverse to boost customer engagement, sales

May 25, 2023

A U.S. manufacturer of fibreglass pools has launched a unique new marketing tool for its dealers—the Metaverse Aspen Pool—which focuses on increasing customer engagement and generating sales through immersion in a digital world.

Curating and maintaining an online brand image

May 2, 2023

Whether people recognize it or not, everyone has their own personal brand, and it is important to maintain it in today’s noisy, digital world, where information spreads quickly and often without a thought about the consequences. This article will discuss tips for success when it comes to both personal and business branding, and how businesses can navigate difficult customer interactions.

Modern marketing methods: Strategies to connect digital with traditional techniques

September 16, 2019

Marketing has evolved, and data-driven strategy has undergone a tremendous change. Today, analytics and statistics are available, which allow professionals to make informed decisions and measure their efforts.

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