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Net zero by 2040, donating profits to water-based NGOs highlights of WhiteWater sustainability plan

Marking its 40th anniversary this year, WhiteWater, designer and manufacturer of water park products, has revealed a corporate-wide sustainability commitment.

According to a media release, the British Columbia-based company will implement more sustainable environmental practices for all its operations and products as well as those of its suppliers, with targeted waste and carbon footprint reduction goals in the next 20 years.

Company officials said this commitment will build on measures already taken.

“Many of the company’s products and designs already improve water and energy savings, from risers built according to proprietary computer simulations to guard against splash, to run-out lanes with wave catchers, and the IAAPA (International Association of Amusement Parks and Attractions) Brass Ring Award-winning Smart Blast technology that uses variable-frequency drives (VFDs) to dynamically adjust pump speeds during ride operation, thereby drastically reducing water and energy usage,” the release stated.

All areas of the company are involved, from design to procurement, from manufacturing to marketing, with all employees encouraged to contribute their ideas, which are collected and considered by the company’s sustainability committee. WhiteWater is implementing a ‘Sustainability Scorecard,’ with focus on four areas: corporate, manufacturing and supply chain, parks and products, and social responsibility.

Each of these areas is headed by a staff sub-committee consisting of employees, who will collaborate to establish baseline metrics and achieve interim milestones to realize long-term objectives.

Highlights of the company’s goals include:

  • Halving its waste by 2030 and becoming “net zero” by 2040. In addition to examining its own product development and manufacturing processes, the company will work closely with its suppliers and partners about raw materials, energy consumption, and end-of-life solutions.
  • WhiteWater will be donating one per cent of its corporate profits to water-focused NGOs.
  • The company is also supporting employees to engage in social responsibility and live a more sustainable lifestyle. Starting with preserving the local environment, company-sponsored team activities include river trail maintenance, beach clean-ups, and recycling drives, with more in the planning.

“The time has come for all business leaders to confront sustainability issues head on,” said Paul Chutter. “As the industry’s leading manufacturer, WhiteWater needs to advocate environmentally friendly practices, starting with ourselves, and up and down the value chain. With the climate in crisis, we need to make sustainable changes a priority. We are taking the initiative not just because our clients, their guests, our employees, and new regulations will demand it, but because it is the right thing to do.”

The company is inviting other industry members—manufacturers, designers, suppliers, and operators—to join its efforts.

“This needs to be more than a conversation,” continues Chutter. “We need to put our minds together to create a more sustainable attractions industry. Creating fun today cannot borrow from tomorrow.”

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