CCEI names new sales director for Canada

October 7, 2026

By Pool and Spa Marketing

Benoit Masse has over three decades of experience in the pool industry. Image courtesy CCEI

CCEI has hired Benoit Masse as its new sales director for Canada.

Masse brings more than 35 years of experience in the pool industry, including 20 years with Hayward. His background includes technical service, commercial pool construction, and distribution, the company says.

“Benoit brings CCEI in-depth industry knowledge, which will be tremendously important as he supports our customers and partners across Canada,” says Martin Grenier, vice-president of CCEI’s North American operations.

CCEI manufactures pool equipment, including electrical systems, water treatment, LED lighting, automation, and connected-pool technologies.

CCEI

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CCEI names new sales director for Canada

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