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The Pool & Spa Show to become a livestreaming “Experience’ this January

The Northeast Spa & Pool Association (NESPA) has announced the 2021 edition of The Pool & Spa Show will move forward as a livestreaming ‘Experience’ from January 26 to 28, 2021.
The Northeast Spa & Pool Association (NESPA) has announced the 2021 edition of The Pool & Spa Show will move forward as a livestreaming ‘Experience’ from January 26 to 28, 2021.

The Pool & Spa Show, presented by The Northeast Spa & Pool Association (NESPA), is moving its 2021 show from an in-person event to a livestreaming ‘Experience’ from January 26 to 28, 2021.

Each year, more than 11,000 industry professionals look to The Pool & Spa Show to showcase their products, meet new vendors, connect with their peers, and gain valuable education and insights which will make them successful in the year to come. This year’s ‘Experience’ will be no different.

“Since last spring, we have known we needed to have multiple options on the table to deliver the high-quality content and first-class experience our attendees and exhibitors expect. We had hoped to have an in-person event, and worked hard with many stakeholders in Atlantic City, N.J. as well as the pool and spa industry to make that happen,” said Patricia McCormick, show manager for The Pool & Spa Show. “As the year ends, and keeping the safety and success of our friends in the industry in mind, we are pivoting to a livestreaming, interactive event.”

The Pool & Spa Show has engaged PSAV, a full-service global event production company, and other content creation professionals to develop and deliver the event. The event will be broadcasting content live from Atlantic City and around the region to give guests and partners a unique experience they have never seen from traditional online meetings.

“Walt Disney famously said, ‘If you can dream it, you can do it,’ and the NESPA staff and leadership never cease dreaming of ways to improve The  Pool & Spa Show, and folks will find that is never more true when they get to see this year’s ‘Experience,’” said NESPA president Amy Rullo. “Make no mistake, while we will not all be in the same location, our industry will be together the last week of January.”

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