As it marks 70 years of shaping the backyard experience, Latham Group, Inc., designer, manufacturer, and marketer of in-ground residential swimming pools in North America, Australia, and New Zealand, plans to make a splash at the 2026 Pool & Spa Show with a wave of new products and a noteworthy new partnership.

The company’s milestone anniversary will be marked by a partnership as an official sponsor of the U.S.A. Artistic Swimming (USAAS).

Latham’s sponsorship of USAAS will leverage the national footprint to build awareness of the sport while showcasing the superior design and features of their pools.

On the product front, homeowners are increasingly turning to fibreglass pools for their blend of strength, style, and minimal upkeep. Made from tightly woven glass fibres encased in durable resin, these shells deliver long-lasting performance while maintaining a polished, modern appearance.