To stay relevant and profitable in an era of big-box mega merchants and fly-by-night super sales, it is vital to elevate the customer experience in ways that translate to the bottom line. That said, modular hot tub environments are a great way to keep a showroom on-trend and operating in the black.
One of the most memorable hot tub water care questions this author has ever received involved the topic of filters. Years later, the question is still relevant because it not only highlighted the importance of proper filter care, but also the integral role they play in helping keep hot tub water clean.
Maax Spas Industries Corp., in Chandler, Ariz., has recalled approximately 1200 hot tubs and swim spas after reports of the ultraviolet (UV) generator inside the units igniting while in use, posing a fire hazard.
Retailers that have had customers ask to test a swim spa but cannot oblige because they do not carry them could be missing an emerging wave of new buyers. Although swim spas are not new to the hot tub industry, an increasing number of manufacturers now have a swim spa line. The reason for this is because these units serve the niche fitness market—one for which most consumers did not know they were looking for until seeing them in action.
Hot tubs have come a long way over the past 30 years. From being constructed of brown marble fibreglass with only five or six jets for hydrotherapy, today’s hot tubs have morphed into new, sophisticated designs with an array of internal components and colours meant to bring hot water therapy to a whole new level. While hot tubs have changed, the desire for a complete backyard retreat is still at the forefront of every consumer who purchases one. Their interest has since waned from the old-style gazebos or wooden surrounds with wine racks which required staining and meticulous care. The consumer is not happy with a wood gazebo or just a cheap, plastic step; they are looking for a complete transformation of their backyard.
Imagine being able to offer clients the benefits of a large conventional pool in an easy-to-install miniature version? There is no need to imagine as this is possible today thanks to the evolution of the swim spa, which enables pool and hot tub retailers the ability to provide clients a means to swim—whether for those who do not want a traditional pool, or for those who cannot have one installed in their backyard due to space restrictions.
To help grant its 700 wish through the Make-A-Wish® program, Marquis® dealers in Canada and the U.S., have once again proclaimed April ‘Spirit of a Wish’ month.
