There are many factors to consider when working with customers to determine the best lighting system for a pool or spa/hot tub. One of the most important is educating consumers on the three main types of lights available: halogen, fibre-optic, and light-emitting diode (LED). The most common pool light is a…
The aquatics industry is entering an era of unprecedented innovation and evolution. With the advancement in micro-processors, data memory, touch screens, and other electronic components, automation is not only becoming more mainstream and more affordable, but equipment manufacturers are also starting to keep up with the innovation curve. That said, pool automation systems have evolved in the past three years to go beyond the pool, giving homeowner’s the power to orchestrate their entire backyard.
Urban legend has it that early moviegoers drew back in alarm when the projected image of a train came hurtling towards them as they sat in the theatre. The reactions from these moviegoers offer designers a valuable clue in how to connect with clients. As essential as 2D plans are to designers, architects, and builders, no viewer has ever reacted as strongly to
Roughly 25 years ago, sales ‘funnels’ were all the rage in the specialty pool and spa/hot tub industry. There were sales funnels about the path to purchase that spoke about different customer touchpoints, and there were marketing funnels that showed…
Imagine giving customers the ability to sit poolside on a warm summer evening, touching a familiar screen, and bringing their backyard to life in a way that suits their particular mood. One tap of their finger can transform their outdoor living space to reflect an ambiance or theme that matches the way they felt during that particular evening. Builders have made this possible by creating pre-programmed themes to match holidays, a romantic evening, a neighbourhood get-together, a kid’s birthday party, or a relaxing atmosphere for simply hanging out.
The National Swimming Pool Foundation (NSPF) in Colorado Springs, Col., has developed a new mobile pool service manager application designed to allow service professionals to better handle their businesses.
Today, one can go beyond using their smartphone for socializing, texting and e-mailing. With the mobile industry growing at an outstanding pace, the widespread use of these devices has provided a new age of increased productivity and flexibility for pool and spa professionals in the field.