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Backyard Brands set to purchase saltwater pool brand

Backyard Brands set to purchase saltwater pool brand
Backyard Brands Inc., has entered a purchase agreement with Pristiva Inc., which will see the former acquire the Pristiva brand of saltwater pool products.

A purchase agreement between Canadian-based Backyard Brands Inc., and U.S.-based Pristiva Inc., will see the former takeover the Pristiva brand of saltwater pool products by year-end.

Backyard Brands, a manufacturer and distributor of swimming pool and hot tub water maintenance products in Markham, Ont., has been the exclusive distributor of the Pristiva line to Canadian dealers since 2011.

“We’re delighted to purchase the Pristiva brand of high quality products that benefit both end users and the dealers who carry the products,” said Backyard Brands’ vice-president and director of operations, Charles Eberth “The Pristiva saltwater pool care system also supports our passion for designing and offering products that contribute to healthier, more natural pool care.”

Pristiva’s vice-president of sales and Pool & Spa Marketing contributor, Bob Harper added: “With decades of experience in the pool and hot tub industry, a proven track record of innovation, dealership development programs, and a strong dealer network, Backyard Brands is the best company to take the Pristiva brand to the next level.”

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