Using social media marketing as a business tool is no longer an option. Whether social platforms are managed in-house or a third-party communication sub-contractor is used, it is important for the business to be present in this space.
Today, consumers who visit their local pool and hot tub retail store are shopping differently. Most are now doing all of their research online so when they enter the store, they are armed with more knowledge than some retailers are expecting.
Every dealership has things they do well, from practices and processes to creating new ideas. If a blueprint for success were to be created using these core strengths, and shared with other pool and hot tub professionals, it would be of great benefit to the industry.
When things go awry on a jobsite, industry professionals may blame the heat and their reaction on a tiny part of the brain. Called the amygdala, it is one of two almond-shaped groups of nuclei located deep and medially within the temporal lobes of the brain. The amygdala holds emotional memory (e.g. fear, anger) and ‘helps’ one to react without thinking.
