The art lies in shifting one’s focus from this aspect of the work and thinking about how the consumer views the business and make changes accordingly. This lesson not only impacts one’s business, but also the consumer and their overall experience.
Pool professionals and consumers are embracing salt chlorine generators and reaping the benefits of this technology. These devices eliminate the handling of chemicals, allowing homeowners and other operators into add salt into the generator at the beginning of the season rather than put chlorine to the feeder weekly.
Using social media marketing as a business tool is no longer an option. Whether social platforms are managed in-house or a third-party communication sub-contractor is used, it is important for the business to be present in this space.
Today, consumers who visit their local pool and hot tub retail store are shopping differently. Most are now doing all of their research online so when they enter the store, they are armed with more knowledge than some retailers are expecting.
Every dealership has things they do well, from practices and processes to creating new ideas. If a blueprint for success were to be created using these core strengths, and shared with other pool and hot tub professionals, it would be of great benefit to the industry.