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Ontario pool retailer makes a splash with two new expansions

Photo courtesy Digital Transformation
The ribbon-cutting ceremony at the company’s new Ajax location. From left to right: Samuel Twumasi, Sterling Lee, Patrice Barnes, Gino DiGioacchino, Katrina Carmichael, and Ashmeed Khan.

Discounter’s Pool and Spa Warehouse is ready to kick off pool season with two new ventures, opening locations in Ajax and Newmarket, Ont. With summer right around the corner, the company is ready to make some waves.

The public was invited to join in as Discounter’s Pool and Spa Warehouse hosted its official Ajax grand opening on April 20, with the Newmarket grand opening following right behind on April 21.

Photo courtesy Digital Transformation
The company’s Newmarket grand opening. From left to right: Ricardo Acosta, Tom Vegh, Gino DiGioacchino, and Mayor John Taylor.

“When considering expansion opportunities, we focused initially on the number of net new customers coming to our website and shopping our online assortment of pool and spa products, which put both Ajax and Newmarket at the top of the list,” says company president and CEO Gino DiGioacchino. “Combine that with the growth and investments these communities have made into their local economies, and it really made sense to be here, closer to our customers; now our customers can easily come and get everything they need to have the ultimate pool and spa season.”

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