In 2011, eMarketer reported more than seven out of 10 Internet users are online buyers. It also estimates that 148 million consumers, 14 and older, made at least one online purchase in 2011. And, from 2010 to 2015, nearly 30 million consumers will join the ranks of online buyers, representing…

Building, renovating, and servicing pools and spas/hot tubs is a dangerous occupation and one that puts workers in close contact with potentially hazardous situations daily. Machinery, tools, water, electricity, chemicals, and confined spaces are all common in the workplace for those in the aquatics industry. No matter the company’s size—whether…

Employee retention is all the buzz these days in the pool and hot tub industry—and rightfully so. Today, many businesses are finding employee turnover averages around 20 per cent and, when the average cost of turnover is considered, the subject is worth its weight in gold.

The demand for more energy-efficient pools and spas has pushed industry professionals to examine alternative heating technologies. Over the past several years, heater manufacturers have taken new strides to improve efficiency. This is in part due to a shift in government guidelines, whereby building codes are now demanding a rise…

Retailers are always looking for ways to retain and gain customer loyalty whereby stopping their clientele from looking elsewhere for their swimming pool and spa/hot tub needs. One way of doing this is to establish a customer loyalty program that helps retailers develop long-lasting relationships with their customers, which is…

Pool and hot tub specialty retailers across North America continue to report strong growth—from pool and hot tub sales to accessories and outdoor living product purchases. Despite this, the biggest challenge for most is chemical sales—or the lack thereof.