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Pool & Spa Marketing Team

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Fluidra’s new president brings senior management experience from adjacent industries

September 22, 2022

Fluidra, a North American pool and spa equipment manufacturer, has appointed highly experienced Lennie Rhoades as the next President of Fluidra North America.

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The future of wellness from the heart of Europe: Wellis

Calgary compensates persistent parent for ‘nightmare’ swim registration system

September 22, 2022

A Calgary government official took notice of a video record of a frustrated father in the City of Calgary, whose attempts to enrol his children in the city’s swimming classes were faced with frequent system crashes over the past two years.

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U.S. pool maker expands Canadian operations with an Ontario facility

September 22, 2022

New York-based Latham Group Inc. is expanding its Canadian operations by building a fibreglass pool manufacturing plant in Loyalist Township near Kingston, Ontario, adding to the two plants it already has in Canada outside Toronto.

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298 divers cannonball together to set new world record

September 22, 2022

LAGO Gent Rozebroeken, a water park in Belgium, celebrated its 10th anniversary with a collective cannonball dive, performed successfully by 298 of the 345 divers who attempted it at the park’s Olympic-sized indoor pool, establishing a Guinness World Record in doing so.

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France employs AI to sniff out tax evading pools

September 22, 2022

Officials from the French government have employed an artificial intelligence (AI) software developed by Google and a consulting firm, Capgemini, to discover 20,356 pools deliberately left undisclosed by the owners for avoiding taxes.

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AI tech startup to launch ‘virtual lifeguard’ for children in U.S.

September 8, 2022

An Israeli startup has gained $6 million in venture capital funding for its Artificial Intelligence (AI)-powered detection technology, aiming to take residential pool safety for children in the U.S. a notch above.

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Whitby’s mega Nordic Spa Village finally sets an opening date

September 8, 2022

Located 45 km (27.9 mi) away from Toronto, Whitby’s Thermëa Spa Village will finally open to public on Oct. 6, after over five years of facing construction and pandemic delays since the Nordik Group first announced its construction in 2017.

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Toronto pools have gone to the dogs

September 8, 2022

The City of Toronto on Sunday, Sept. 4, opened nine pools to let Toronto’s dog owners bring their pets in for a swim. Dogs were allowed to swim between 4:30 p.m. and 6:30 p.m., under the watchful eye of their owners.

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Pleatco’s ‘Perfect Pool Tech’ search begins

September 7, 2022

Pleatco, together with co-sponsors Genesis and the Pool & Hot Tub Alliance (PHTA), has launched the 2022 search for the best pool and hot tub service technicians in Canada and the United States with the launch of the 2022 "Perfect Pool Tech Search."

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