Tag: Connie Sue Centrella

Education and training is critical to achieving goals

December 1, 2014

The key to assuring a safe and enjoyable swimming experience is directly connected to the higher education of the professionals that maintain pools and spas. It is critical now more than ever. The pool and spa industry is at a crossroads, where the path leading to success depends on continuing education.

Developing a successful business plan

October 1, 2014

A clear business plan that includes goals and the means to achieve them is the key to running an efficient, profitable company. Business owners who keep their eye on the ball are more likely to complete a profit plan that assures a solid future. The fall and winter, when business starts to slow down, is the right time to...

A leadership tactic that can inspire employees to give their best

August 1, 2014

Empowering employees in today’s business world requires a new dynamic in leadership. One way high-performing companies are accomplishing this is by adopting a business strategy that has been used for centuries in sports—coaching.

Mind the gap when it comes to connecting with customers

June 1, 2014

Demographics, or the study of human populations, are an important tool that helps businesses understand the impact different generations have on the economy—how sales and spending have been affected in the past and what is in store for the future of retail in this industry. Shifts in demographics and the characteristics of those populations have a profound effect on how a business should market itself to the consumer. That being said, there is a new group in town the pool and hot tub industry must now market its products to as a shift is taking place, moving from the focus on baby boomers to generation Xers and millennials.

Better businesses are built on emotion, shared relationships, and trust

April 1, 2014

Trust and loyalty drive business success, yet many retailers forget to ask themselves some of the following important questions: Is there any value in trust? How much do customers trust them? How important is it to connect with customers on a regular basis? Are their customers loyal? Do customers think they are loyal to them?

Embracing education in the operation of water care systems

December 1, 2013

Providing a healthy and safe swimming environment should be the primary goal for professionals working in the public and residential swimming pool markets. Having thorough understanding and training in proper disinfection is critical to protecting swimmers. The following is an overview on the most current methods of primary and secondary disinfection, and monitoring devices.

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Tag: Connie Sue Centrella

Education and training is critical to achieving goals

Developing a successful business plan

A leadership tactic that can inspire employees to give their best

Mind the gap when it comes to connecting with customers

Better businesses are built on emotion, shared relationships, and trust

Embracing education in the operation of water care systems

Popular Articles

Read the Latest Issue

Tag: Connie Sue Centrella

Education and training is critical to achieving goals

Developing a successful business plan

A leadership tactic that can inspire employees to give their best

Mind the gap when it comes to connecting with customers

Better businesses are built on emotion, shared relationships, and trust

Embracing education in the operation of water care systems

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Read the Latest Issue