Promoting the business
Though the company has invested in print and radio campaigns, as well as home show booths and mall exhibits, the Gochs have typically relied on positive word-of-mouth to promote the business. This process is formalized through the store’s customer referral program, which the company has promoted heavily in recent years.
“We send out a thank-you letter to all of our customers once they buy a hot tub and offer them a referral bonus if they refer a friend who buys a hot tub,” she explains. “It also lets people know we’re only a phone call away. We’ve also got our website, which we keep completely up to date with any promos we have.”
The company has also gone out of its way to support local charities and community organizations. Every spring, the Gochs hold a charity barbecue, during which they offer discounts to customers and raise money for groups such as the Canadian Cancer Society. They also sponsor several local hockey and sports teams.
Niagara Hot Tubs has also worked very closely with the Children’s Wish Foundation, helping grant the wish of a terminal teenage cancer patient whose dream was to have a hot tub of his own.
“We strived to offer the best features and affordability, to ensure this wish was approved,” Debbie explains. “The entire family found great comfort and relaxation enjoying their time together in the hot tub, and a dying boy’s wish was granted.”
As they reach the end of their yearlong 10th anniversary celebration, Debbie and Mike are looking forward to an even better future and planning for future growth.