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Pentair reveals new name, brand strategy

To reflect the company’s new brand strategy, Pentair Water Pool and Spa Inc., a manufacturer/supplier of equipment and accessories for residential and commercial swimming pools in Sanford, N.C., has changed its name to Pentair Aquatic Systems.

The new name and logo, which went into effect May 1, are part of the company’s efforts to modernize and strengthen its brand identity, while also enabling the company to represent its portfolio of brands in a consistent manner underneath the Pentair banner. As part of the change, the names Pentair Water Pool and Spa, Pentair Pool Products and Pentair Commercial Pool and Aquatics will no longer be used on the company’s marketing and packaging materials. The Sta-Rite brand, however, will remain a separate trade name under the Pentair portfolio and will retain its logo and brand identity.

“Despite these changes, our mission to provide innovative products and systems used worldwide in the movement, treatment, storage and enjoyment of water remains unchanged,” said Pentair Aquatic Systems’ vice-president of global marketing, Carlos Del Amo. “And, over the coming weeks and months, you will notice changes to our website and business collateral that will reflect and reinforce our new name and logo.”

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