Even if a business is not able to create a detailed plan before the season kicks into high gear, it is important to at least consider starting the process to ensure all employees remain focused on the goals when it gets busy in the summer.
Every dealership has things they do well, from practices and processes to creating new ideas. If a blueprint for success were to be created using these core strengths, and shared with other pool and hot tub professionals, it would be of great benefit to the industry.
Employee retention is all the buzz these days in the pool and hot tub industry—and rightfully so. Today, many businesses are finding employee turnover averages around 20 per cent and, when the average cost of turnover is considered, the subject is worth its weight in gold.
When things go awry on a jobsite, industry professionals may blame the heat and their reaction on a tiny part of the brain. Called the amygdala, it is one of two almond-shaped groups of nuclei located deep and medially within the temporal lobes of the brain. The amygdala holds emotional memory (e.g. fear, anger) and ‘helps’ one to react without thinking.
Retailers that have had customers ask to test a swim spa but cannot oblige because they do not carry them could be missing an emerging wave of new buyers. Although swim spas are not new to the hot tub industry, an increasing number of manufacturers now have a swim spa line. The reason for this is because these units serve the niche fitness market—one for which most consumers did not know they were looking for until seeing them in action.