The key to assuring a safe and enjoyable swimming experience is directly connected to the higher education of the professionals that maintain pools and spas. It is critical now more than ever. The pool and spa industry is at a crossroads, where the path leading to success depends on continuing education.
A clear business plan that includes goals and the means to achieve them is the key to running an efficient, profitable company. Business owners who keep their eye on the ball are more likely to complete a profit plan that assures a solid future. The fall and winter, when business starts to slow down, is the right time to…
Empowering employees in today’s business world requires a new dynamic in leadership. One way high-performing companies are accomplishing this is by adopting a business strategy that has been used for centuries in sports—coaching.
Demographics, or the study of human populations, are an important tool that helps businesses understand the impact different generations have on the economy—how sales and spending have been affected in the past and what is in store for the future of retail in this industry. Shifts in demographics and the characteristics of those populations have a profound effect on how a business should market itself to the consumer. That being said, there is a new group in town the pool and hot tub industry must now market its products to as a shift is taking place, moving from the focus on baby boomers to generation Xers and millennials.
Trust and loyalty drive business success, yet many retailers forget to ask themselves some of the following important questions: Is there any value in trust? How much do customers trust them? How important is it to connect with customers on a regular basis? Are their customers loyal? Do customers think they are loyal to them?
Providing a healthy and safe swimming environment should be the primary goal for professionals working in the public and residential swimming pool markets. Having thorough understanding and training in proper disinfection is critical to protecting swimmers. The following is an overview on the most current methods of primary and secondary disinfection, and monitoring devices.
Connie Centrella of Connie Centrella Consulting LLC in Nashville, Tenn., and regular contributor to Pool & Spa Marketing, was one of nine instructors who were recently recognized by the National Swimming Pool Foundation (NSPF) with an award for exceptional performance during the annual instructor meeting held prior to the World Aquatic Health™ Conference in Indianapolis, Ind.
There is a feeling of hope for the aquatics industry as there have been many signs for a rebound. Yet, the economic crisis created fear, anxiety, frustration, uncertainty and doubt in the minds of both industry professionals and consumers alike. Recovering requires looking at new ways to sell pool products and services. How businesses choose to revolutionize their operations to meet the demands of the consumer will ultimately determine their future. Practicing sustainability can help revitalize a business, but first it must be understood, and embraced.
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