Savvy pool maintenance companies can increase their revenue streams by having their technicians take some time to look around the client’s backyard for additional sales opportunities. Rather than waiting for something to break, maintenance professionals should look for ways to enhance their client’s pool experience and, as a result, earn more income by selling them products such as pool cleaning tools or replacing incandescent and fibreoptic lighting with new light-emitting diode (LED) lights.
Pool and hot tub retailers are unique; just like people, every business has its own style and personality. However, when most business owners compare their stores to their competition they always tend to forget about all of the unique qualities they have to offer. This uniqueness, or impressions, is the driving force behind consumers returning to the same store time and again. That said, this article will discuss what retailers can do to leave more lasting impressions and control their customers in-store experience.
Hot tubs have come a long way over the past 30 years. From being constructed of brown marble fibreglass with only five or six jets for hydrotherapy, today’s hot tubs have morphed into new, sophisticated designs with an array of internal components and colours meant to bring hot water therapy to a whole new level. While hot tubs have changed, the desire for a complete backyard retreat is still at the forefront of every consumer who purchases one. Their interest has since waned from the old-style gazebos or wooden surrounds with wine racks which required staining and meticulous care. The consumer is not happy with a wood gazebo or just a cheap, plastic step; they are looking for a complete transformation of their backyard.
In today’s highly competitive marketplace, centralized purchasing has become integral to business success. It eliminates redundant and duplicated efforts and creates opportunities for combining departmental purchases to qualify for volume discounts and decreased/eliminated shipping costs. Centralized purchasing also makes it easier to create and maintain good relationships with vendors and suppliers. Volume purchasing means better prices, greater discounts, and more agreeable terms can be obtained. Further, volume deliveries also help to cut down on staffing costs involved to move and store goods. Fortunately, the technology incorporated into today’s business software allows pool and hot tub retailers to automate much of this work as well as integrate these purchasing systems with accounting and stock control, making centralized purchasing key for specialized retailers to compete against big-box stores.
Evosus Inc., a Vancouver, Wash.-based developer of business management software for the pool and spa/hot tub industry, recently hosted more than 150 industry professionals in Denver, Colo., for its fourth annual user conference.
A retailer has less than 10 seconds to make a first impression on a consumer. Within this time the consumer will start to form their opinion, not just about the store, but everything about the business. This is amplified more so if it is the consumer’s first time in the store.
Pool and hot tub specialty retailers across North America continue to report strong growth—from pool and hot tub sales to accessories and outdoor living product purchases. Despite this, the biggest challenge for most is chemical sales—or the lack thereof.
Online retailers know they only have a few seconds to convert a page view into a sale; however, the same can be said for brick-and-mortar stores, too. Instead of page views, it comes down to the appearance of the store and how the consumer perceives and connects with it. In this case, it becomes more about their overall experience and how they relate with the store’s brand.