Evosus Inc., a Vancouver, Wash.-based developer of business management software for the pool and spa/hot tub industry, recently hosted more than 150 industry professionals in Denver, Colo., for its fourth annual user conference.
Imagine the following scenario: an aquatic facility manager is vacationing with their family in Europe and suddenly receives an e-mail alert on his/her smartphone regarding a problem with the indoor air quality at the commercial pool he/she manages. Unfortunately, the on-duty maintenance staffers are not able to diagnose or respond, but the problem needs to be fixed immediately. Thanks to today’s dehumidification system technology, this scenario might unfold (chronologically) as such:
Specialty retailers in the pool and spa industry have an immediate advantage over big box stores simply because they can personalize their service. Where big box stores sometimes gain the advantage is through their implementation of vast computer systems and the development of impressive distribution channels. Today, pool and spa specialty retailers can gain competitive advantage by choosing the right business software to integrate internal operations. This type of management can help retailers increase their level of customer service, minimize operating costs, increase profits, and reduce competition from mass merchandisers.
Evosus, a business management software developer in Vancouver, Wash., recently hosted 130 pool, spa/hot tub, and hearth professionals at its two-day training conference, which offered courses on marketing, service and delivery to customer loyalty programs.
For much of their history, steel swimming pool kits were manufactured like cookie cutters. Manufacturers would typically offer a few different shapes—square, rectangle, oval, or octagonal—in a couple of different sizes, with a handful of choices for steps. The homeowner simply picked one from a book and that was that. Without the advantage of today’s technology, each steel panel had to be cut and bent by hand as manufacturers simply did not have the staff to complete all of the labour-intensive customization.
Retailers are always looking for ways to retain and gain customer loyalty whereby stopping their clientele from looking elsewhere for their swimming pool and spa/hot tub needs. One way of doing this is to establish a customer loyalty program that helps retailers develop long-lasting relationships with their customers, which is a key part of any business plan.