A U.S. manufacturer of fibreglass pools has launched a unique new marketing tool for its dealers—the Metaverse Aspen Pool—which focuses on increasing customer engagement and generating sales through immersion in a digital world.
Leslie’s, a direct-to-consumer brand in the U.S. pool and spa care industry, is urging consumers to immediately stop using chlorinating tablets sold on Amazon and other third-party seller marketplaces under imported product brand names originating from China and other countries.
Big Blue Swim School (Big Blue), a fast-growing U.S. franchise in the $3 billion learn-to-swim industry, has announced the launch of its new pool design, which is meant to embody the joy a child feels when reaching new heights.
BioGuard, maker of pool and spa chemicals, kicked off a year-long celebration of the brand’s 60th anniversary with a festive event in Nashville, Tennessee, in January 2023. The event brought together more than 450 attendees representing BioGuard dealers and company representatives.
The outcome of a lawsuit filed by Minnesota’s attorney general has ruled against the defendant, banning a pool contractor from practicing residential construction in the state, and asking them to pay more than $2 million.
Thirty customers of a Lowcountry pool company in South Carolina are now part of a lawsuit against the company, alleging the company did not fulfill the contract entered into for the installation of swimming pools and other related services.
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