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5 Things to Know: Your weekly roundup

Pool & Spa Marketing brings you this week’s latest news from the pool/hot tub industry with the weekly roundup.

1. Aquatic industry professionals still have a chance to win a new pair of polarized Oakley sunglasses.

2. The International Pool | Spa | Patio Expo (IPSPE) is proud to introduce PSP Connect, a new networking technology that will allow show attendees and exhibitors to connect on-site.

3. Maax Spas have named Steve O’Shea as vice-president of sales and marketing.

4. World Swim Day will be celebrated on Oct. 26. The campaign empowers people worldwide to be active and also promotes water safety.

5. Marketing has evolved, and data-driven strategy has undergone a tremendous change. Today, analytics and statistics are available, which allow professionals to make informed decisions and measure their efforts.

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