During the process of creating business plans for the season to come, many pool and hot tub industry experts shared their insight on new trends that are emerging and why they should be harnessed to take one’s business to the next level this year.
Today, consumers who visit their local pool and hot tub retail store are shopping differently. Most are now doing all of their research online so when they enter the store, they are armed with more knowledge than some retailers are expecting.
Every dealership has things they do well, from practices and processes to creating new ideas. If a blueprint for success were to be created using these core strengths, and shared with other pool and hot tub professionals, it would be of great benefit to the industry.
Experienced retailers know how to sell hot tubs. They know how to merchandise, as well as provide financing and service to consumers looking to invest in a hot tub for their backyard. However, many retailers are still not maximizing the profit potential of various hot tub essentials available in today’s marketplace.
Depending on the homeowner and what type of lifestyle they live, it might not be immediately apparent, but sauna use and ownership continues to increase in popularity. In fact, many retailers may be surprised to find out just how many people have a secret passion for sitting and sweating on a wooden bench in a hot room.