Tag: Ted Lawrence

Increasing showroom sales by creating the ultimate customer experience

January 17, 2017

Pool and hot tub retailers are unique; just like people, every business has its own style and personality. However, when most business owners compare their stores to their competition they always tend to forget about all of the unique qualities they have to offer. This uniqueness, or impressions, is the driving force behind consumers returning to the same store...

How to strengthen sales by adapting to consumer habits

October 22, 2016

A retailer has less than 10 seconds to make a first impression on a consumer. Within this time the consumer will start to form their opinion, not just about the store, but everything about the business. This is amplified more so if it is the consumer’s first time in the store.

How to remain competitive in the age of online shopping

September 4, 2016

Online retailers know they only have a few seconds to convert a page view into a sale; however, the same can be said for brick-and-mortar stores, too. Instead of page views, it comes down to the appearance of the store and how the consumer perceives and connects with it. In this case, it becomes more about their overall experience and how they relate with the store’s brand.

How to create a seamless sales experience with omnichannel marketing

November 9, 2015

Roughly 25 years ago, sales ‘funnels’ were all the rage in the specialty pool and spa/hot tub industry. There were sales funnels about the path to purchase that spoke about different customer touchpoints, and there were marketing funnels that showed...

A little strategy can help retailers sell products and make more money

August 1, 2014

Some call it ‘charm pricing’ while others call it ‘odd pricing,’ but in the end the price of the product may be the difference between selling one item versus 100. Pricing strategies have been studied and, in fact, some have been documented to be more than 300 years old. There have been thousands of articles written on this subject; however, this article will provide a summary for specialty pool store owners/managers on the best way to use these pricing strategies.

Strategies for marketing and advertising illuminated pool/spa products

December 1, 2013

By Ted Lawrence As the pool and spa/hot tub industry goes through what everyone hopes will be a short winter, it is important for business owners—especially those operating pool/spa retail stores—to start the New Year off right by putting...

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Tag: Ted Lawrence

Increasing showroom sales by creating the ultimate customer experience

How to strengthen sales by adapting to consumer habits

How to remain competitive in the age of online shopping

How to create a seamless sales experience with omnichannel marketing

A little strategy can help retailers sell products and make more money

Strategies for marketing and advertising illuminated pool/spa products

Popular Articles

Read the Latest Issue

Tag: Ted Lawrence

Increasing showroom sales by creating the ultimate customer experience

How to strengthen sales by adapting to consumer habits

How to remain competitive in the age of online shopping

How to create a seamless sales experience with omnichannel marketing

A little strategy can help retailers sell products and make more money

Strategies for marketing and advertising illuminated pool/spa products

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