Contests build community and customers. According to Joanna Lord, a marketing specialist and contributing writer for www.entrepreneur.com, ‘reciprocal loyalty’ benefits the brand (the seller) and the consumer.
Brent Vogan, president and CEO of Devplex Professional Inc., manufacturers of an all-natural product for the hot water market, has announced a strategic alliance with two veterans of the pool and hot tub industry, Richard Hubbard and Terence H. Sloan.
Canadians played a major role in helping Energy Standard’s swim club race to victory as the first-ever International Swimming League match concluded in Indianapolis.
