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Selling safety covers: Getting past the stigma of clients saying no

Will a safety cover hinder the backyard esthetics?

Brett Preston SC pic#168FAF
Mesh and solid safety covers help keep children, pets, and debris out of the pool when it is closed during the off-season.

Safety covers are available in multiple colour options, allowing them to complement and blend in with the surrounding landscape. A cover will also keep leaves, dirt and debris out of the pool which keeps the pool looking neat and clean.

Are safety covers difficult to use?

Automatic safety covers are easy to use. With the simple flick of a switch, the pool can be opened or closed in seconds.

Even solid and mesh covers are not difficult to use. After the initial installation, most can be installed or removed in roughly 15 minutes. By using the included installation/removal tool, D-I-Y homeowners can easily install and remove their own covers.

What about standing water?

Mesh safety covers are self-draining, yet still keep out sunlight and debris. Solid variations can be drained by using a pump or built with a drain panel in the centre to remove standing water.

Automatic safety covers require the use of a pump to remove standing water while it is closed. Some models, however, feature an automatic pump that extends out when the cover is closed.

How long will the cover last?

If the homeowner keeps the water level in their pool within manufacturer guidelines and performs basic cleaning procedures, including the tracks and mechanisms on automatic covers, it should last 10 years or more. Solid materials exposed to ultraviolet (UV) rays may breakdown sooner, but in general, a properly maintained safety cover will last much longer than cheap, non-safety covers. The material on automatic covers can easily be replaced, while the material can be repaired on solid and mesh type covers if something unfortunate should occur such as a tree branch falling and tearing the cover.

Losee_HeadshotKevin Losee is the product manager for automatic and solid and mesh safety covers for Coverstar, a division of Latham Pool Products. During his 12 years at Coverstar, he has worked as an automatic safety cover installer, operations manager, technical support and order-entry manager, and product manager. He can be reached via e-mail at




Miner_HeadshotSean Miner, MBA, is the product manager of mesh and solid safety covers for Latham Pool Products. He is responsible for ensuring Latham produces the strongest and most innovative safety covers possible. Miner has experience in developing and marketing industry leading products in multiple industries. He can be reached via e-mail at

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One comment on “Selling safety covers: Getting past the stigma of clients saying no”

  1. I have installed electric automatic pool & spa covers for 35 years in most every way you can imagine. Yes, it does take some training to get to the point where you can install one yourself and there are several brands of covers in the marketplace. I have used them all at one time or another over the years.

    For the last 18 years we have used Coverstar automatic covers. They have performed for our customers and that is what sets them apart from other brands. Happy customers, happy life! We make more profit on our cover sales than any other add-on item we sell with a new pool or pool remodel projects. We sell an automatic cover on 98 per cent of the pools we build and/or remodel. They are the single most energy efficient product you can install on a pool today anywhere in the country, indoors or outdoors.

    I have found energy efficiency is the real motivating factor with safety being a close second for the reason our clients invest an automatic cover for their pool or spa.

    I enjoy your news letter, keep up the good work.

    Best regards,

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