Tag: Christina Braks

What to consider when selecting business management software

February 1, 2015

Specialty retailers in the pool and spa industry have an immediate advantage over big box stores simply because they can personalize their service. Where big box stores sometimes gain the advantage is through their implementation of vast computer systems and the development of impressive distribution channels. Today, pool and spa specialty retailers can gain competitive advantage by choosing the...

Unique ways to sell hot tubs and create customer loyalty

October 1, 2014

The retailing rule of thumb was always ‘location, location, location.’ While this still holds true, today’s more successful hot tub retailers are using more innovative techniques to remain competitive with big box stores and Internet vendors. From mood rooms and wet tests to ‘slushies and soirees’ with live music, hot tub retailers are getting ahead with outstanding service, education, and personal interaction.

Creating customer loyalty programs that work

June 1, 2013

Retailers are always looking for ways to retain and gain customer loyalty whereby stopping their clientele from looking elsewhere for their swimming pool and spa/hot tub needs. One way of doing this is to establish a customer loyalty program that helps retailers develop long-lasting relationships with their customers, which is a key part of any business plan.

Storing vendor information in one database can be a powerful tool for pool/spa retailers

December 1, 2012

Most specialty retailers use some type of business management software. Whether it is a pool and spa, backyard living, or hearth and home business, almost all have a point-of-sale (POS) and/or accounting program. Unfortunately, not all companies have taken the time to find a software program, which integrates all aspects of the business into one place. Owners/operators who have employed this type of software have discovered they can spend less time working ‘in’ the business and more time developing the business by expanding their product and service offerings.

Integrating for success

December 1, 2010

As a specialty retailer, you have an immediate advantage over big box retailers simply by being specialized. You may not have as many product lines available and your prices may be slightly higher, but you have a few advantages that big box retailers simply can’t...

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Tag: Christina Braks

What to consider when selecting business management software

Unique ways to sell hot tubs and create customer loyalty

Creating customer loyalty programs that work

Storing vendor information in one database can be a powerful tool for pool/spa retailers

Integrating for success

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Tag: Christina Braks

What to consider when selecting business management software

Unique ways to sell hot tubs and create customer loyalty

Creating customer loyalty programs that work

Storing vendor information in one database can be a powerful tool for pool/spa retailers

Integrating for success

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