Selling spa accessories: How retailers can categorize add-ons and create loyal customers

December 2, 2020

Spa accessories are more than umbrellas and handrails—they are a way to customize customers’ new hot tub experience by providing them with upsell items beneficial to their unique needs/wants.

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The Last Drop: Solda Pools Ltd.

October 15, 2020

Tucked nicely into the foliage comprising a number of tall trees, shrubs, perennials, and grasses, this pool and spa installation in Oakville, Ont., mimics a natural-looking environment. A harmonious blend of natural materials and native plantings lend an organic, free-flowing charm to the backyard, which complements the overall...

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Indoor air quality: Solving natatorium air dispersion and condensation challenges

October 14, 2020

Indoor pools are challenging environments for design engineers, especially when considering the indoor air quality and the longevity of exposed metal components.

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The importance of testing and removing phosphates

October 12, 2020

By Alicia Stephens and Anjelica Swanson

People purchase hot tubs for many different reasons, including health benefits, therapeutic massage, and overall relaxation.

Regardless of the motivation to purchase, hot tub users want their ownership experience to be as easy and trouble-free as possible. However, due to the hot water...

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Social media marketing strategies during COVID-19

October 12, 2020

Entering 2020, one may have just begun to understand their social audience, identified active time slots, designed content to post for maximum engagement, and probably planned and scheduled campaigns.

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How to use water testing to boost sales

October 9, 2020

Most pool and hot tub professionals will agree that more chemical sales in the store are definitely a good thing.

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Tips and tricks for installing automatic pool guides on fiberglass pools

October 9, 2020

As fibreglass pools gain market share, builders and automatic cover installers are learning to adapt their construction methods to adjust.

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The Last Drop: Piscines et Spa Poseidon

September 28, 2020

The task at hand for this project by Piscines et Spa Poseidon in Longueuil, Que., was to renovate and rejuvenate a 15-year-old pool by bringing it up to date with the look and quality of today’s new installations.

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Renovating pool and spa stores: Taking the opportunity to revamp retail spaces during the pandemic

September 13, 2020

In some parts of the country, pool stores were not required to close, in other areas, brick-and-mortar retail operations switched to online purchases and curbside pick-up.

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Making sales easier for retailers: Strong digital fundamentals can pay dividends for years to come

September 13, 2020

Today, it is more important than ever for a business to have a strong digital marketing strategy in place.

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